# AI Assistants

Company Admins have the ability to customize each AI Assistant via the [**\[AI\] platform**](https://app.gitbook.com/s/12qfqi1ayXV8PbRM0Q3i/how-to-guide/admin/how-to-add-an-assistant), enabling businesses to tailor AI solutions to specific departmental or team needs.&#x20;

Each AI Assistant can be uniquely trained and optimized for different use cases, driven by **integration with specific data sources**. This ensures that the AI operates with relevant, real-time data for accurate analysis and recommendations.

*For example,*&#x20;

The **Marketing Team** can have an ***AI Assistant*** designed to analyze marketing data, identify emerging trends, and suggest strategies to improve campaign performance. By integrating data from marketing platforms, this AI Assistant could recommend which marketing channels to prioritize based on past performance and demographic targeting insights.

Similarly, the **Sales Team** could utilize an AI Assistant connected to sales pipeline data, which analyzes lead progress, identifies bottlenecks, and offers suggestions on how to prioritize leads to maximize conversion rates.&#x20;

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This **unique data integration** ensures that each AI Assistant is optimized for its specific function, providing highly accurate, actionable insights tailored to the needs of each department.

Your Assistant can connect to Observe Point  <a href="ai-assistants/connect-to-observe-point" class="button primary">Learn More</a>
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